PARLE SPONSORSHIP PROGRAM

Display type advertising is sold based on the projected number of “impressions” that will be generated, as a function of location, placement, size and degree of competing advertising at the location. Additional factors influencing the value of each impression are the duration of the impression and the viewer demographics.

Currently, the advertising market is in a state of flux due to changing technologies. The internet, cable television, the mute button on the TV remote, tivo, podcasting, blogs, etc. are all reducing the effectiveness of broadcast television and print advertising, which have been the two most important means of advertising. The great level of success of the iPod is at least in part due to Apple’s strong reliance on outdoor advertising with its consistent and memorable imagery.

Parle’s Lift Ads are very attractive to potential advertisers:

• Significant numbers of impressions generated
• Great demographics: Average household income: $85,000 | 66% college educated | 46% professional or managerial
• Large display area
• Minimal competing advertising at viewing location
• Extended viewing time
• Repeat viewing
• Potential for “tasteful” and attractive image building
• Tie-in with healthful lifestyle

Our pricing strategy will be based on the recognition that this is a premier graphics presentation product at a great location. By way of example only, we currently intend to offer selected lift locations at a CPM rate which compares favorably to TV, magazines and other lifestyle advertising opportunities. The per season cost to the advertiser would be at this CPM rate for a Lift-Ad promotion at a busy lift location serving 1M individual lift-rides and passers-by per season. The program is for a 3 Season term and provides branding opportunities at a ski resort. The Lift Ads are based on each lift area, with each additional lift area providing additional exposure opportunities.

This document remains subject in all respects to the Sponsorship Agreement currently in place between the parties.